Via Scoop.it – Security and Spam
The U.S. Congress is currently embroiled in a heated debated over the Stop Online Piracy Act (SOPA), proposed legislation that supporters argue is needed combat online infringement, but critics fear would create the “great firewall of the United ….
Via www.michaelgeist.ca
Monthly Archives: December 2011
(Français) ZEROSPAM : le filtre Brita de l’internet
ZEROSPAM : le filtre Brita de l’internet
ZEROSPAM est situé sur l’agréable rue Beaubien à Montréal, au-dessus d’un café, lieu de rencontre des travailleurs indépendants façon-Laïka. A la sortie, je croise David Poellhuber, fondateur de cette entreprise 100% québécoise.
Aaron Strout on Location-Based Marketing
I had the pleasure of interviewing friend and respected peer, Aaron Strout, co-author of Location Based Marketing For Dummies last Movember. This is a first for me so I am thrilled of having Aaron on as my first guest.
Amis francophones, si vous souhaitez une transcription, faites-le moi savoir dans la boîte commentaire. Merci!
Location-Based Marketing for Dummies – Video Interview with Aaron Strout
I had the pleasure of interviewing Aaron Strout, co-author of Location Based Marketing For Dummies last Movember. This is a first for me so I am thrilled of having my friend Aaron on as my first guest.
The Ring
Ho ho ho, are you beginning to feel the mild pressure of x-mas shopping? Well, here’s my latest find, a sublime idea. MX Design is like not other jewelry business : their rings are hand-crafted in a full array of colours and shapes and they offer custom designs. No two are alike. You still have time because delivery from France only takes a few days, believe it or not and the rings are shipped in a sturdy case! Check out the video.
Hé hé, si vous commencez à sentir la pression des jours qui filent entre vos mains et que vos achats de Noël ne sont pas encore finalisés, voici LA trouvaille! Et la livraison de France se fait en quelques jours donc ne tardez plus!
MX Design est une entreprise française qui se voue au design artisanal de ses bagues de toutes les couleurs et de toutes les formes, taillées sur demande. Chaque bague est unique et livrée dans un boîtier solide.
Rings Like No Other
Shoe Shopper Experience (true story) and what we can learn from this
A few weeks ago, I was out to buy a pair of high-heeled booties. This, I don’t buy online because 1/there aren’t too many e-tailers in Canada and 2/this is one accessory I have to try before making up my mind. I enter this store that has opened its doors last year straight from France, a store that I’ve come to know and love while I was there.
Price tag: 199. I try it, fits me like a glove. Then, I look under the sole to remind me of the price and I read…299. So this is when it gets interesting…
“Why the price difference” I ask.
“It’s in canadian dollars“, he says.
“The price you initially saw was in euros, you see the euro sign?” he continues.
Then, I stupidly asked
“Why do you do that?“.
And you won’t believe the response. It goes something like this:
“I want clients [French expats] to compare the price and see that they are getting the best currency-conversion deal“
(in other words, “I don’t have the time or the manpower to change the price tags on EVERY pair shipped from France”).
“But hey I’m willing to give you 20% off.“, he adds.
Of course, me being a customer advocate for as long as I can remember, I couldn’t leave it like that (and since I was going to purchase them anyway)
“Sir, if there’s one thing we consumers pay a lot of attention to is TRANSPARENCY. I’m sure you know better“.
To that, he replies and that’s when my face turned ocean-blue:
“The customer has to learn.”
True story.
If I had energy and time, I’d add:
“Your price tags must reflect the local currency on very single one of your items because one of these days, a customer is going to come up to you and say that the first price they saw is the one they will pay, not withstanding the tiny currency symbol, because by default, everything in Canada is sold in Canadian dollars.”
“Oh, and you must learn from your customers”.
What we can we (I) learn from this?
From a customer’s perspective? Nothing. Or perhaps hope that the retailer will try fixing this asap, at the eve of x-mas.
From a retailer’s perspective. Survey your customers before thinking that they may be thinking your way.
