For e-tailers, creating a good and lasting impression end-to-end of the buying process is key. This post is personal but very much inspired by my consulting work. I have been shopping online for the past ten years, with more or less loyalty to a chosen few. With time, I’ve become a demanding customer showing near-zero tolerance to e-tailers who don’t hold their promises, or rather who don’t believe they have promises to hold. This is perhaps no longer the case in North America but here in France, it is.
Traditional relailers going online or pureplayers across Europe have yet to grasp the idea that this channel must be part of an integrated marketing strategy and that online shoppers are as fussy (if not more) than in-store customers. I have been through the worst client experiences with moments of truth that killed the relationship. Lets list a few : late delivery, slight product defect, erroneous display (color is a popular one), poor (discourteuous) customer service, no integration to back office apps, no product delivery follow-up, product return lost in transit, packaging in poor condition.
So when i decided to test a new pure player, Continue reading
Audio excerpt taken from an interview with Jacob Share. Gary V goes personal.
Gary Vaynerchuk: How To Use Your Passion To Attract Jobs
Jacob is a young e-trepreneur, founder and SVP of Share Select Media, a company focused on empowering quality bloggers and blogs such as Group Writing Projects.
The first 15 mn is perhaps the most interesting as I’ve come to discover the other side to Gary, the pre-wine Gary, the one less marketed on his roadshows. His upbringing, his credos growing up. Though the interview may lack vitality at times, hang on. Gary assesses his life success without pitching, which is a nice change. Allowed me to appreciate the individual first, hence explaining the consecutive successes. In short, Gary’s thrill in life is being at the bottom of the mountain and finding the means and processes to make it up there. Once that’s achieved, on to the next. Amen.
Un rappeur nous offre ses conseils sur le SEM. Pour une première initiation étonnante! Bon outil d’animation.
Mais pas encore question de choisir Goo Voice, avec Skype en tête de lice bien qu’ATT l’autorise depuis longtemps sur les autres smartphones qu’elle vend.
Twitter or the art of procrastinating.
L’utilité de Twitter est ce que l’on en fait et ce que l’on souhaite en tirer:un réseau d’affaires, un journal intime, un passe-temps…Les premiers utilisateurs remontent à 2006 déjà et ont donc une longueur d’avance tant sur le nombre de follows que sur la compréhension des tenants et aboutissants. Pour ma part, j’ai pu rapidement repérer des experts de mon domaine (via un blog, je crois) et depuis, mon réseau prend forme. Je ne vise pas tant la quantité que la qualité me permettant de rester à jour, de creuser les sujets à la une, etc…
Après trois mois d’utilisation, Continue reading
Study:abandon the click-through metric, but not the display ads
Google announced the pre launch of its new open-sourced collaborative tool on Wednesday and by the same token, a call to developpers to help improve and enhance it. Some call it the new gen e-mail. Goo gave it a fashion acronym: the 3Ps for Product, Platform, Protocole.
Early adopters have already mapped out their positions.
Thumbs up for L Gray: http://www.louisgray.com/live/2009/10/google-wave-hits-shore-flash-flood.html
Thumbs down for R Scobel : http://scobleizer.com/2009/10/01/google-wave-crashes-on-beach-of-overhype/
Here some great features that I believe will win over most of us embedded api fans:
The Platform vs. The Eyeballs
Suddenly the new media comes along and the rules are different. You’re not renting an audience, you’re building one. You’re not exhibiting at a trade show, you’re starting your own trade show.